Kanye West Gets Animated on "Heartless"

Kanye West surprised fans around the world with his live introduction of the heavily synthesized "Love Lockedown" and now he continues his promotion of his next full-length studio album entitled, " 808s & Heartbreak" with his official follow up single called "Heartless." I must admit it's one of those tracks that I wasn't crazy about until I saw the artistry involved in the video.

The message of this song is portrayed wonderfully in this video. The use of an animated effect illustrates the concreteness of love while at the same time appearing abstract. In a way (allow me to speculate and analyze), I believe Kanye's vision of the song is conveyed because he removes self so that the image you may have of him is no longer there.....and you're left with a character of him that ONLY possesses the characteristics...well...given to him during the video......Hmmmn....ponder on it son. Either way, the brotha is definitely setting a standard....watch out Chris Brown--you've gotta come harder than just 16 bars of choreography!

Check out the flick below!